Sponsorship History

A proven history of event sponsorship:

Below are just some of the event sponsorships we have facilitated

Down:2:Earth, 2008-2010

Sponsors: Electrolux, Organic Valley, Whole Foods Market, Kunde Estate Winery, Mahoney’s, Mass Convention Center Authority, Zipcar

United Nations Association Film Festival, 2006

Sponsors: Avid Technology, Forbes Lofts, The Boston Phoenix

Boston Wine Expo, World Trade Center Boston – 2005-2007

Sponsors: JetBlue Airways, Infiniti, Barbados Tourist Authority

Washington Wine and Food Festival, Washington, DC – 2005-2007

Sponsors: JetBlue Airways, Infiniti, Balducci’s

Tanglewood Jazz Festival, Lenox, MA, Labor Day, 2005 –

Sponsor: Volkswagen of America

Boston Comedy Festival

Media Partnership: Boston Metro

Inquilinos Boricuas en Accion Festival Betances, 2005 –

Sponsors: Verizon Wireless, AT&T

Shake It Up – Opening night event for Massachusetts Delegation

to Boston ’04 Democratic National Convention, July, 2004
Sponsor: Genzyme

Nomination Night Party for Massachusetts and North Carolina Delegations to Boston ’04 Democratic National Convention, July, 2004

Sponsors: Pepsi, Massachusetts Credit Union League

7th annual Festival of Women’s Cinema, The Brattle Theater

Sponsors: Turner Classic Movies, Hyundai

College Fest – 1990 – 2003

Sponsors: Mastercard,
AT&T, Best Buy, Oldsmobile, Sprint, Ford Motor Company, Guess, Orangina

IN PRAISE OF THE PRINTED WORD The 36th Boston International Antiquarian Book Fair returns to the Hynes Convention Center, November 16-18, 2012

BOSTON, MA – The annual fall gathering for booklovers, the Boston International Antiquarian Book Fair, will return to the Hynes Convention Center in Boston’s beautiful Back Bay, November 16-18, 2012. The offerings are wide and diverse from over 120 dealers from the United States, England, Canada, France, Hungary, The Netherlands, and Argentina who will exhibit and sell rare, collectible and antiquarian books, illuminated manuscripts, autographs, maps, atlases, modern first editions, photographs, and fine and decorative prints.

Seminars and events punctuate the weekend, including, The Annual Ticknor Society Roundtable, a panel discussion of collectors talking about their collections. More events will be announced, and folks can visit www.bostonbookfair.com for up to the minute details.

Contact: Betty R. Fulton 617-266-6540, x12 / bfulton@commpromo.com

Friday, November 16 5:00-9:00pm Tickets: $15.00 – Opening Night (tickets valid throughout the weekend)
Saturday, November 17 12:00-7:00pm Tickets: $8.00 each day
Sunday, November 18 12:00-5:00pm Tickets: $8.00 each day
Hynes Convention Center
900 Boylston Street
Boston, MA

The Boston International Antiquarian Book Fair is sponsored by the New England Chapter of the Antiquarian Booksellers’ Association of America. A portion of the ticket sales will benefit the Boston Public Library and the American Antiquarian Society. Tickets will be sold online at www.bostonbookfair.com and at the show’s box office during show hours. Additional information, including a list of exhibitors will be posted soon at www.bostonbookfair.com. For more information, please call 617-266-6540.

The Boston International Antiquarian Book Fair is produced by Commonwealth Promotion, Inc

Mass Farmers Markets Seeks And Finds Support From Corporate Partners

Sponsorships Help Underwrite Activities to Make Local Food Accessible to Broader Audiences

Boston, MA – July 31, 2012 – Folks expect to find local blackberries at their local farmers market, but not AT&T/Blackberry. With the flock of customers descending on area farmers markets in the summer, more companies are realizing the benefits of appearances at local markets as a valuable and effective way to connect with customers. This summer, Mass Farmers Markets is finding success in reaching out to corporate partners whose participation as sponsors help underwrite the community activity so necessary for successful markets.

Mass Farmers Markets (MFM), founded in 1978, is the only non-profit organization working statewide on behalf of farmers markets. In addition to managing three of the most robust farmers’ markets (Copley Square, Boston; Davis Square, Somerville; and Central Square, Cambridge), MFM provides educational resources to some 250+ other markets and their communities throughout the state. MFM also manages the redemption process for the state’s Women, Infants, and Children (WIC) program and the Elder Farmers’ Market Nutrition Program. It also is a leader on SNAP sales broadening access to local food for a growing population.

This summer, corporate partners are participating in MFM markets in an effort to reach the large consumer crowds and to underscore their alignment with sustainability, eating locally, and building community. On a recent sweltering Friday, Peet’s Coffee & Tea served almost 3,000 five ounce samples of their new Peet’s Iced Coffee at the Copley Square market.

“Consumers head to farmers’ markets because of their desire to have a deeper connection to their food,” said Anna Shahsavari, senior marketing manager for Peet’s Coffee & Tea. “And Peet’s commitment to selectively sourcing the world’s best coffees, roasting them by hand in small batches, and delivering the freshest coffee to its customers made it a good fit with the market.”

The mix of professionals, urbanites, and young people is what attracted AT&T/Blackberry recently who used appearances at Davis Square and Copley to demonstrate the new Blackberry mobile line-up and to offer incentives to visit local sales outlets. While not as obvious a fit amongst the artisanal products and local produce, AT&T’s participation was welcomed when customers learned that their participation was helping to underwrite the market. Other companies that are on board this summer include Zipcar and Stonyfield Farm.

“Many folks think that farmers markets just spring up out of nothing in the spring, and fade away in the late fall,” says Jeff Cole, Executive Director of Mass Farmers Markets. “It actually takes year round effort and a lot of organization, attention to detail, and community outreach to run a successful market. Corporate sponsorships help us to keep the vendor contributions affordable for farmers, while bringing the best mix of products possible to the public.” As a farmer himself, Jeff has a unique understanding of both the business of farmers markets and the challenges of farming.

Mass Farmers Markets’ managed markets are held as follows:
Central Square, Cambridge (Mondays 11:00 a.m. – 6:00 p.m. 5/21-11/19);
Copley Square, Boston (Tuesdays and Fridays, 11:00 a.m. – 6:00 p.m. 5/15-11/20); and Davis Square, Somerville (Wednesdays, 11:00 a.m. – 6:00 p.m. 5/23-11/21).

For further details about Mass Farmers Markets, visit www.massfarmersmarkets.org or contact Betty Fulton at (617) 262-6540 x.12 or bfulton@commpromo.com.

Spring Harvest News From Mass Farmers Markets 2012 Strawberry Dessert Festival Opens June 1

Jam-packed with delicious fresh fruit, the 2012 Strawberry Dessert Festival opens June 1, 2012 in greater Boston restaurants and cafés. For the month of June, chefs in greater Boston and throughout Massachusetts will offer fresh, delicious strawberry-themed creations to benefit Mass Farmers Markets (MFM).
MFM is the only non-profit organization working on behalf of the 250 farmers markets held in the Commonwealth. From traditional strawberry shortcake to a five-course strawberry tasting menu, diners will find a treat to enjoy.
“Massachusetts farmers appreciate the support of these chefs for our fifth annual festival,” said Jeff Cole. He continued, “A strong farmers market system ensures the viability of our state’s family farms and provides everyone with access to fresh, healthy,and the best tasting locally produced food.”
Cole is the Executive Director of the Federation of Massachusetts Farmers Markets (FMFM). He has served as Executive Director of FMFM since 2000. Jeff has farmed family land in Sutton, MA since 1981. He and his wife Martha own and operate Silvermine Farm.
To make your lunch or dinner reservation, please call the restaurants directly. A list of participating chefs can be found at: www.strawberrydessertfestival.org.
www.massfarmersmarkets.org The Federation of Mass Farmers Markets is a 501(c) 3 non-profit organization. Its mission is to partner with farmers, consumers and communities to foster, enhance and sustain farmers market in Massachusetts to improve regional farm viability, consumer nutrition, and community social and economic development. Mass Farmers Markets (MFM) was founded in 1978 as a partnership between the Massachusetts Department of Agricultural Resources, the University of Massachusetts Extension Service, and farmers from across the state. Today, it is the only organization working state wide on behalf of farmers markets, the communities in which they are located and the farmers who rely on them as a crucial source of income. Media Contact: Betty Fulton or Sarah Leaf-Herrmann Commonwealth Promotion, Inc. T: 617-266-6540 sarah.leaf1@verizon.net bfulton@commpromo.com

Celebrate Earth Day with Picnic For the Planet at the Frog Pond

Get outside with your friends and family to enjoy all that nature brings to our lives.

BOSTON, MA – From the Antarctic to the South Pacific, to right here in Boston, people will celebrate Earth Day with The Nature Conservancy’s second annual Picnic for the Planet. The annual event celebrates the role that nature plays in daily life, by reminding people to stop and take a few minutes to enjoy being outside and sharing a meal with their families and friends.

“From the fish in our rivers and seas, to the forests that keep our air and our drinking water clean, to the vegetables we buy at the local farmers’ market; nature touches our lives every day,” said Alison Bowden, of the Nature Conservancy in Massachusetts.

WHEN: Sunday, April 22, 11 a.m. to 5 p.m.

WHERE: Boston Common Frog Pond

For more information, visit www.nature.org/bostonpicnic

DETAILS: We’ll be celebrating, rain or shine, cohosting the family-friendly event with The Skating Club of Boston, at the Boston Common Frog Pond:

  • Take the Planet Out to Lunch: The Nature Conservancy will attempt to break a Guinness World Record for the largest global picnic from noon to 3 pm, to the soundtrack of live music courtesy of Radio 92.9. Learn more about nature in Massachusetts, sample great local and natural foods, participate in a nature treasure hunt with your family and enter to win free tickets to Earthfest in May and other door prizes.
  • Down:2:Earth:  The Skating Club of Boston which manages the Boston Common Frog Pond, is teaming up with Down:2:Earth to sponsor a D:2:E Green Spot, with local vendors offering information about living green in the city and activities for families from 11:00 a.m. – 5:00 p.m. Picnickers can visit Earth-friendly vendors, including Massachusetts Farmers Markets, Honest Tea, Cow and Crumb, Whole Foods Markets, Flavrz Organic Drink Mix, Emmett’s Edibles, and Progressive Asset Management among others. Family-friendly activities – including arts and crafts workshops using recycled materials – will also be part of the day’s entertainment.

The Nature Conservancy is the leading conservation organization working around the world to conserve the lands and waters on which all life depends. The Conservancy and its more than 1 million members have protected nearly 120 million acres worldwide. www.nature.org/mass

The Boston Common Frog Pond is managed through a public-private partnership between The Skating Club of Boston and the Boston Parks Department.  The partnership’s mission is to manage the Frog Pond for the benefit of Bostonians and visitors alike, and to provide recreational activities year-round at a customer-friendly destination in the heart of America’s oldest public park. www.bostonfrogpond.com

Misty Edgecomb, The Nature Conservancy
medgecomb@tnc.org, 617-532-8317

Betty Fulton, Commonwealth Promotion, Inc.
bfulton@commpromo.com, 857-453-6651

The Skating Club Of Boston Launches New Program

“Skating in the Schools” uses Ice Skating Lessons to Teach Life Skills – A Partnership with Boston Frog Pond

Boston, MA—The Skating Club of Boston will mark its 100th anniversary in 2012, celebrating a long history as one of the pioneers in the sport of ice skating. The Club has produced top competitors, national titleholders and Olympians, and is utilizing that deep experience to launch a Skating in the Schools program.  As part of the Skating Club of Boston’s Youth in Sport initiative, this program will extend the wealth of benefits of ice skating to an after-school audience of public school students.  The Skating Club of Boston currently manages the Boston Common Frog Pond, and will be conducting the Skating in the Schools program through its Frog Pond Skating Academy.

“Skating is a great way for students to experience first-hand the benefits of a healthy after-school activity,” says Cheri Rigby, Director of Programming at the Boston Frog Pond.  “Learning to skate is an empowering experience, leading to social benefits through interaction with your peers, and improved discipline and work habits.”

The pilot program for Skating in the Schools began on December 12, when students at the Washington Irving Middle School in Roslindale were picked up and transported to the Boston Common Frog Pond.   The Frog Pond Skating Academy is underwriting the Basic Skills lessons, skate rentals, transportation to and from the rink, a healthy snack and a season pass for public skating.

The new Skating in the Schools program is an innovative collaboration integrating the Boston Public Schools, the Park and Recreation Department, The Skating Club of Boston and US Figure Skating.  Financial support from the Friends of the Public Garden will underwrite the transportation costs for the students.  The benefits for participants as a result of meaningful after-school experiences include improved grades, work habits, school attendance, and social skills—all of which accrue to the wider community.   The pilot program is the first step in what would be the creation of an overarching, community-wide program for City of Boston youth.

The mission of the Frog Pond Skating Academy is to provide a fun and safe skating experience for skaters of all abilities, while teaching correct technique, promoting physical fitness, and a healthy lifestyle.  The Academy offers skating lessons at five locations, including the Frog Pond and The Skating Club of Boston; Foxborough; Marlborough; and Newton.  For further information please call 617-78-SKATE or visit www.skatingacademy.org

Winter Season Brings New Events To The Boston Frog Pond

Free Skating Spectacular Opens the Season November 18
$2 College Night every Tuesday – A Boston Frog Pond Event

The Boston Common Frog Pond skating season officially gets underway Friday, November 18th at 5:30pm with an Opening Night Skating Spectacular:  “Skating under the Stars”, a free show open to the public.  Mayor Thomas M.  Menino, Boston Parks Commissioner Antonia M. Pollak, and The Skating Club of Boston President Joseph Blount will host this year’s festivities.  The Skating Spectacular will feature skating stars from Boston and beyond, including pairs teams, synchronized skating and champion singles skaters, as well as up and coming students from the Frog Pond’s Skating Academy.  Frog Pond Freddie and other special guests will be on hand for a fun-filled evening.  After the show, the rink will officially open for public skating for the season.

$2 College Night premieres this season with a special night of skating for college students every Tuesday beginning November 15 from 5-9pm (except 12/27 and 2/21/12).  Students from all Boston-area campuses are invited to come down for ice skating for a special price of $2.00 with current student i.d.   Equipment rentals will be available on-site for those who do not have their own skates.  WERS 88.9 FM will provide the music on College Night, treating folks to a lively programming mix including indie rock, alternative, reggae, hip hop, and some surprises!

Tree Lighting Pre-Show at Frog Pond Skating Rink On December 1, the Frog Pond will be presenting a holiday skating show at the Frog Pond at 5:00pm prior to the Official Tree Lighting.  The Frog Pond will host local and national champion figure skaters, pairs and dance couples, and entertaining holiday performances from Skating Academy students.  And the Frog Pond will again be part of Boston’s First Night celebration on December 31st at 6:00pm with a presentation of skating performances for the festivities.

During open hours for the Frog Pond, the Frog Pond Café will be serving up seasonal fare including a grilled cheese bar, hearty soups, Belgian waffles made to order, along with comfort food for blustery days.

The Boston Common Frog Pond is managed through a public-private partnership between The Skating Club of Boston and the Boston Parks Department.  The partnership’s mission is to manage the Frog Pond for the benefit of Bostonians and visitors alike, and to provide recreational activities year-round at a customer-friendly destination in the heart of America’s oldest public park.

Updates to the winter schedule will be posted at www.bostonfrogpond.com, and on our Facebook page, Boston Common Frog Pond.  For further information, call 617-635-2120.


November 18, 2011, 5:30PM – Official Opening Night Ceremony  followed by pubic skating

November 15, 2011 – $2 College Nights premiere every Tuesday 5:00pm – 9:00pm
Music provided by WERS 88.9 FM

December 1, 2011 – Tree Lighting Pre-Show at the Frog Pond Skating Rink – 5:00pm

December 31, 2011 – Boston’s First Night Celebration – 6:00pm

Winter Skating schedule is as follows:

Mondays: 10am – 4 pm
Tuesday-Thursday: 10am – 9pm
Friday-Saturday: 10am – 10pm
Sunday: 10am – 9pm

Holiday Hours:
Thanksgiving:  closed
Christmas Eve: 10am – 5pm
Christmas:  closed
New Year’s Eve:  10am – 6pm
New Year’s Day:  12noon – 5pm

Admission (14+) to the Frog Pond is $5.00; children 13 and under are FREE.  Season passes are available.  Equipment rental is available.  The Skating Club of Boston Skating Academy offers lessons for skaters of all ages and levels.   For further information, visit www.bostonfrogpond.com, or call 617-78-SKAT

Event Management

Boston International Antiquarian Book Fair (1987-2015)

Now in its 39th year, the Boston International Antiquarian Book Fair is one of the oldest and largest rare book events in the country. The event features over 130 book dealers from around the United States and the world who come to the Hynes Convention Center to display and sell rare and collectible books, maps, atlases, autographs and other works on paper. Exhibitors are members of the Antiquarian Booksellers’ Association of America or the International League of Antiquarian Booksellers. CommPromo has been the executive producer of this annual event for 28 years.


Early Childhood Summit 2013: Innovation and Opportunity (April 5, 2013)

Early Childhood Summit 2013 was a one-day conference at the Federal Reserve Bank of Boston that targeted medical, business, and education communities, as well as early childhood education policy leaders for a discussion of a range of topics, including digital media and child development; innovative curriculum programs; and the role of community in early education. CommPromo worked with BCM management, program directors, board members, and other stakeholders to oversee the project timeline and speakers, all venue logistics, as well as supporting marketing initiatives and communication activities. Sponsored by the Boston Children’s Museum, the Center on the Developing Child at Harvard University, MA Chapter of the American Academy of Pediatrics, and Strategies for Children.

Boston Children’s Museum: Family Fest (April 6, 2013)

Family Fest was part of the kick-off of the centennial celebration of the Boston Children’s Museum. The event featured an enhanced day of education and entertainment at the Museum, including a special segment developed by CommPromo called “What’s Cookin’ on the Wharf.” Chefs Ming Tsai and Joanne Chang led cooking demos designed with simple recipes that parents and children can replicate at home. CommPromo developed the concept, expedited all permitting, coordinated chef appearances, and managed all logistics. Sponsored by WGBH, Blue Cross Blue Shield of MA, and National Grid.


Green STAR 2011

Green STAR 2011 is a newly-minted vendor fair produced by the Commonwealth of Massachusetts that brings together contractors, procurement officials, and end-users from Massachusetts departments with the goal of adhering to the Governor’s mandate to use more sustainable products and services. Green STAR features a wide spectrum of environmentally-preferred product vendors—and contractors, purchasing agents, and facilities managers from the private sector are invited to attend. CommPromo provided program consultation, production management, communications and outreach to the private sector for this business-to-business event.

Down to Earth (D2E)

Down:2:Earth (D2E)

Down:2:Earth (D2E) is a destination for consumers concerned about our impact on the environment and a showcase for companies offering “green” lifestyle choices. D2E provides a platform for companies in the vanguard of sustainability to promote their products and services—and it offers consumers useful information about making homes energy-efficient, sourcing food and other products locally, and making environmentally-sound lifestyle choices. Attendees can attend a “Local Bites” preview party, eco-fashion shows, cooking demonstrations with celebrity chefs, and children’s eco-friendly activities.

NESEA Tour de Soul 2001

Northeast Sustainable Energy Association (NESEA) Tour de Soul, 2001

NESEA contracted CommPromo to expand awareness of renewable energy vehicles through a six-city road rally that showcased electric, hybrid, and fuel cell vehicles. We developed new branding and promotional materials—and we created media partnerships in each market to promote the event, increase awareness, and attract a wide audience. The culminating event of the Tour de Sol drew more than 5,000 people to City Hall Plaza in Boston. Mission accomplished!

Sponsorship Development

State Congressional Delegation

Boston Book Festival Hubbub 2015

CommPromo worked with Boston Book Festival to create a sponsorship platform for their new children’s event, Hubbub, which will be launched in June 2015. We provided analysis of sponsor benefits, counsel on how to differentiate opportunities, and sales strategy.

Global Voices

Global Voices International Documentary Film Festival 2007, 2008

The United Nations Association of Greater Boston asked CommPromo to find compatible sponsors for their international film festival. We matched the event with high profile sponsors Avid Technology, The Boston Phoenix, and Forbes Loft. The result: heightened visibility, a wider audience, and improved fundraising for the UNAGB.

State Congressional Delegation

Boston 04

CommPromo handled concept development and event production for the Massachusetts State Congressional Delegation in conjunction with the Democratic National Convention in Boston. We secured corporate underwriting to cover all production costs of the kick-off breakfast, the DNC opening night party, and the pre- and post- nomination receptions.

Boston Wine Expo

Boston Wine Expo

Now in its 20th year, The Boston Wine expo brings together wine enthusiasts from all over New England for a celebration of fine wine, food, culinary demonstrations, and wine education. CommPromo worked with Resource Plus Shows and Events on sponsorship development. We delivered the two signature sponsors, Jet Blue and Infiniti, whose commitment to the Boston Wine Expo for more than five years has been a big part of its success.

Marketing and Promotion

Ford C-MAX Energi Tour

Nantucket Book Festival

CommPromo worked with the Nantucket Book Festival, now in its fourth year, in 2013 to raise the off-island profile of the Festival  both through media and publicity, as well as through strategic partnerships with organizations who expanded outreach and audience. In 2015, we will continue in that role as well as developing a coherent brand for this year’s event in June.

Ford C-MAX Energi Tour

Women in Comedy Festival

CommPromo worked with WICF 2014 to initiate media partnerships with Yelp.com, The Boston Metro, and CBS Radio both to enhance benefits of sponsor packages, as well as to promote the growing Festival to a wider audience.

Ford C-MAX Energi Tour

Ford C-MAX Energi Tour

CommPromo was hired to identify sites for the Ford C-MAX Energi Tour, a field marketing effort to introduce the environmental and economic benefits of the new Ford C-MAX Energi Plug-In Hybrid to the region. Tying into events with large and appropriately targeted audiences, Ford was able to reach 100,000+ consumers directly through this field marketing effort in the New England area.

Boston Common Frog Pond

Boston Common Frog Pond, 2011-2012

CommPromo managed the public relations and promotional campaign for the Boston Common Frog Pond, managed by The Skating Club of Boston. CommPromo oversaw the social media promotion for this legacy Boston cultural destination. We also developed media, vendor, and sponsor partnerships, creating a mix of events that attracted diverse audiences of Bostonians and tourists to this terrific outdoor venue.



As creator and producer of Boston’s first major consumer event dedicated to sustainable living, CommPromo developed sponsorship opportunities that were customized according to client focus: the Electrolux Kitchen Theater, the Mahoney’s Spring Eco-Garden, and the Organic Valley Kids’ Block were a few of the event elements that were sponsored.

Roberto Bazzoni Onlus Annual Fundraising Gala

Roberto Bazzoni Onlus Annual Fundraising Gala—2006, 2007, 2008

Pioneer Investments’ charitable non-profit association, The Roberto Bazzoni Onlus, provides funding for humanitarian projects around the world. We provided program and entertainment consultation for their annual fundraising event, signed several sponsors for the event, and managed the promotional campaign. Our efforts elevated the visibility of the organization by securing segments on the BBC’s The World, CNN’s World Aids Day Program, WGBH, and WBUR. The event raised more than $150,000 to support ongoing Onlus efforts to combat AIDS in Zimbabwe.

Ballet Russes

A Russian Revel: the Ballet Russes Centennial Celebration, 2009

The Ballet Russes retained CommPromo to produce A Russian Revel, an evening of ballet, music, and poetry featuring prima ballerina Nina Ananiashvili. We oversaw all production, provided program consultation, developed and implemented the promotion and advertising campaigns, and provided on-site event management. A Russian Revel provided financial support and set the stage for the month-long series of Ballets Russes events in 2010.